I'm a Producer & Project Manager based in the San Francisco Bay Area with 14 years of experience managing and directing businesses and teams in the creative and entertainment industry.
My current assignment is as a Senior Production Executive for CAA’s Brand Consulting department, focusing on AT&T’s National Music Strategy in North America.
I’m passionate about communication, building out processes and workflows, developing programs, and strategically collaborating with cross-functional teams to launch new products and experiences.

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Key Strengths

• Delivering in a broad range of results-driven environments where brands can engage with their audiences through unique, creative, and meaningful interactions.
• Proven success in both client-facing and administrative operations across multiple industries.
• Streamlining processes to save on back-end costs while increasing profits and generating new business.

•  Strategic Planning
•  Operations & Workflow
•  Account Management
•  Client Relations
•  Strategic Partnerships
•  Budget Management
•  Contract Negotiation
• Google Suite

Core Competencies

•  Creative Project Management
•  Agile Methodology
•  Communications
•  Experiential/ Interactive Marketing
•  Field Marketing Programs
•  Brand & Sponsorship Management
•  Public Relations & Advertising
• Adobe Creative Cloud

•  Event Production
•  Account Management
•  Tour Management
•  Team Building/ Managing
•  Design & Creative Direction
•  E-commerce/Websites
•  Revenue Automation
• Microsoft Suite

Professional Experience

Brand Consulting Executive  |  Creative Artists Agency  (CAA)
May 2023 - Present
CAA is a leading global entertainment and sports agency.
• Senior Production Manager in Brand Consulting for AT&T’s National Music Strategy in North America, effectively managing a $4M budget, demonstrating exceptional financial acumen and strategic planning. 
• Implemented cost-saving measures and resource optimization resulting in a 30% reduction in activation spending, allowing the reallocation of funds to increase overall media reach and fan experience.
• Led experiential marketing partnership for Latin artist RBD’s sold out U.S. tour, seeing over 1.4 million attendees. Programs included drive-to-retail and digital campaigns which reached an overall impact of 50M+ unique target audience impressions.
• Allocated resources and negotiated contracts, optimizing project efficiency without compromising the quality of deliverables.
• Collaborated with cross-functional teams spanning client communications, strategy, account, marketing, creative, and technical development stakeholders.  

Creative Operations Director | Lonesome Pictopia
May 2022 - February 2023 (10 months, Contract)
Lonesome Pictopia is a women-owned-and-led design agency in Portland, OR.
• Drove and managed company-wide creative operations development. 
• Led the development of a new e-commerce web platform (Shopify).
• Developed and implemented standardized operations, workflow and project management processes, and centralized resources for all creative operations. 
• Supported business development strategies, performed service pricing analysis, developed estimating tools, and built and implemented a relational database to act as a CRM and Project Management platform (Airtable).
• Coached leadership on change management.

Program Manager & Assistant Producer | StagePilot | Goo Goo Dolls Tour
May - Sep 2022 (5 months, Contract )
StagePilot is a platform that empowers artists to engage, grow, and monetize their fan base through unique VIP experiences.
• Managed Managed the tour’s VIP program at over 40 North American concert venues for the rock band, Goo Goo Dolls.
Coordinated and managed on-site hospitality, staff, and programmed brand activations.
• Managed professionally photographed meet-and-greet content for cloud-based guest access through StagePilot’s proprietary web platform.
• Managed all VIP swag/merchandise inventory levels and coordinated dropship schedules based on guest sales and attendance
• Developed standard operating procedures outlining all processes in the program, and communicated with stakeholders to ensure program satisfaction.

Creative Operations Director | Genuinely Whatever
2017 - 2022 (5 years)
Artist marketplace that hosted, marketed, and distributed for independent artists.
In April 2022, the company sold to a private company, Paper Heart.
• Lead lean creative operations for a team of 6 by developing standard procedures for production management, order management, and customer service. 
• Automated processes and workflow management through Shopify, Airtable, ShipStation, and Zapier to maximize efficiency.
• Directed artist outreach and account management.
• Negotiated and secured new artist contracts.
• Developed brand marketing strategy. Managed artist feature and influencer partnerships, marketing planning, and content management to maintain brand voice throughout all marketing material and social content.

Executive Producer, Director of Communications | Tour Print
2012 - 2022 (10 years)
Experiential marketing agency and full-service customer screen printing studio.
Sold to a private company in 2020 where I completed an 18-month transition contract.
• Produced and managed a $1M book of business in custom goods decoration.
• Oversaw all business operations from sales to production to marketing and brand strategy.
• Advanced each live screen printing activation’s technical requirements with venue staff, led production team, managed onsite logistics, and coordinated with festival quartermaster staff to secure incoming and outgoing physical elements.
• Created and distributed comprehensive Run-Of-Show details for team members and vendor organizations.
• Negotiated rates with vendors against client budget. Executed contracts and handled expense accounting.
• Scheduled press from local publications to highlight partnership activities.
• Coordinated travel and negotiated best rates for flights, lodging, and other transportation needs.
• Hired and managed on-site staff and ambassador crews.
• Cultivated successful partnerships with notable agencies such as Live Nation, Wieden+Kennedy, American Express, lululemon, Bon Appétit, American Eagle, Instrument, and Condé Nast among many more amazing organizations. 

Experiential Producer | Live Nation Entertainment
2016 - 2019 (3 years, Contract)
Global leader in live entertainment production, ticketing, and experiential event marketing.
• Coordinated with, SVP, Executive Producers, client marketing agencies, and sponsoring brands to develop and execute experiential marketing campaigns on-site during major festivals.
• Developed, presented, and managed budgets.
• Managed on-site activations and supervised teams during major festivals and conferences such as Bonnaroo, Lollapalooza, Austin City Limits, Firefly Music Festival, and Portland Design Week.
• Successfully reached marketing impact targets according to each project charter.
• Clientele: Momentum Worldwide, MediaCom, American Express, Alex and Ani, American Eagle Outfitters.

Volunteer Work

President, Executive Director | The Canvas Foundation
2010 - 2019 (10 years)
Non-profit art foundation based in Orlando, FL dedicated to supporting underfunded public art programs.
• As the board-elected president of the organization, I developed organization-wide goals with the Board of Directors, oversaw operations and program development that included artist collaboration, art auctions, and countless national event marketing campaigns, as well as distributing guides on how to organize art program fundraising events.
• Designed and deployed marketing activations, facilitated artist partnerships, and directed all sponsorship logistics.
• Notable partnerships: Vans Warped Tour & Blick Art Materials.