Experiential Producer for Alex and Ani’s campaign to elevate brand presence at music festivals across the U.S. with a mobile screen printing activation consisting of various products emblazoned with the brand’s well-known "energy symbols."
Events Attended: Bonnaroo, Lollapalooza, Firefly Music Festival, Faster Horses Music Festival, Newport Jazz Festival, Newport Folk Festival.

Key Results:
• Measured 60k unique marketing impressions on highly engaged festival-goers.
• Project came in 20% under budget due to resource optimization.
• The success of this partnership prompted the client to extend our contract for two additional events; The Newport Folk and Jazz Music Festivals.
• This campaign fostered additional opportunities with high-profile clients such as American Express and American Eagle.